All About Subscription Boxes

 For those who are Pinterest-savvy or maybe you see them on Instagram a lot, you’re probably familiar with the concept of subscription boxes. 

Are these really all that lucrative? You’d be amazed at just how good these are for your brand, subscription boxes are becoming more and more popular with a lot of entrepreneurs, especially since business owners ’don’t need to spend a ton of money on rent for a store. This is a new way to do business and offers great profit margins than your traditional brick and mortar business model. 

If you’ve ever wondered what the benefits of subscription boxes are, you’re in luck. It’s more than just retweets, likes and fun little games, but it also comes with a lot of cool other perks, especially for your business. 

What are They? 

These are basically a new way to market and subscription boxes are now more popular than ever. Even physical store locations can employ this, and they’re actually really good for stores that are only online.  These are boxes that get given to customers on the regular, usually as a kind of membership. 

Some of the most popular kinds are: 

Surprise boxes that include gifts your customers don’t expect. The idea of mystery for these boxes is what’s fun. 

Curated different collections of products to make it pleasing aesthetically. 

Savings boxes which include different items that are at a lower price that those who don’t get this

How to Put these Together 

Usually you want these to get put out at certain periods of time, whether they’re weekly, monthly, or biannually, however you decide to do this. You should communicate when they go out though and the last day people can order so customers can take advantage of this, especially if they want to get subscription boxes for certain items. 

You may wonder what you can put in there. Basically, anything pertaining to the business that shows that customers get some great perks, and I also can help you convince customers to try before they buy with certain items.  

You can give out product samples, seasonal items, and even fun themed boxes such as date night boxes.  The contents can vary, and they’re great for those who want to get the name out, but also good if you have people who can’t afford to get something, or if they want to try before they buy. 

The Best ways to Ship This 

Shipping subscription boxes is another challenge. This is because customers don’t come to a physical location, so you’ll want to make sure that you ship it in a way that works. 

You can of course use brown boxes, but they’re limited, and it’s something that can impact the brand experience. Subscription boxes which are branded, with innards such as tissue paper or even confetti within it or even just having a box be used as something else is a great way to do it. 

You should definitely go the custom shipping route, since there are a lot of people who do judge a box by its outside, and it’s something worth looking at too. 

You can make it a fun way for people to keep up with your content. The beauty of a subscription box is that there are a ton of fun, great ways for you to really make sure that the people who follow you get some amazing content out of it, and you’ll also be able to provide them with great branding ways to grow as well, and also for them to save some money on your products.