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 Custom Packaging Boxes

With the rise of e-commerce, customers are more inclined to choose brands that work towards pleasing customers at touchpoints. The first touchpoint in an e-commerce purchase is when the customer picks the product from the doorstep. That’s why companies need to make sure that their product packaging is ready to impress their customers at the first sight. For this purpose, employing custom packaging procedures can be of significant advantage.

In this article, we will discuss why brands need to consider custom packaging a need of the hour.

Customer satisfaction

If you want to ensure customer satisfaction, you will have to give them a pleasant unboxing experience. The best way to do it is to go with custom packaging boxes. It would be unwise to ignore this step, particularly if you are into an e-commerce business. You have to make up for the lack of shelf presence by laying a good impression on your customers when they see your product packaging, so custom packaging is the best way to ensure it. You may also use branded printing on packaging inserts and other packaging materials that you place inside the box. It will elevate the customer experience even further.

Product safety

Aside from an unforgettable unboxing experience, you also have to ensure the safety of your product until it lands in consumers’ hands. You may have worked well to make your product capable of solving your consumers’ problems in the best way possible, but if you are not sure whether it will reach their doorstep in one piece, you are at the risk of losing your customers. A custom packaging box is essentially an ideal way of protecting your product. You can use other packaging materials in the box to make sure that your product remains well-cushioned during transit.

Cost-effective

Custom packaging turns out to be the most cost-effective option due to the way it saves your money from different perspectives. For instance, a custom packaging box matches the size of your product. It will allow you to avoid using a too-big carton to let you reduce dimensional weight. Moreover, you will not need to insert a lot of packaging materials to ensure the safety of your product. It will be another way to save money.

Increased brand awareness

Creating custom packaging boxes allows you to print your brand message on different surfaces of the box and packaging materials. This way, you can increase your brand awareness among your customers. You can also create custom packaging that is unique to your brand. It will give your brand a unique identity, which may help you win more new and repeat customers.

Custom packaging for retail and e-commerce

When you are creating custom packaging for your retail customers, you have to create it in such a way that it attracts eyeballs. In retail stores, customers usually have only a few seconds to examine a product. You have to make sure that you are making the most of those few seconds.

While you do not have to go with the most vibrant colors and patterns to stand out with e-commerce packaging, you have to make sure that this packaging can impress your customers with its WOW factor. That’s where the unboxing experience comes in.

If you want to create a custom packaging design, you will need to be in touch with your packaging supplier and designer.